Our mission is to produce world-class, surf-specific fitness products and services that benefit the health and wellness of surfers worldwide. When we started out, we realized that the surf industry had only limited training programs that were easily accessible to surfers. We saw an opportunity to make a positive impact in the industry and in the sport we love.

We coined the phrase better fitness equals better surfing, and truly believe it. Indeed, our training videos, products, and services help surfers achieve better fitness and a healthier lifestyle.

Another key aspect of our business is to minimize our impact on the environment in which we live and surf. As a green company, we manufacture our DVDs using recycled materials and eco-friendly printing methods. Our shipping products are recyclable. Our videos are also available as a digital download, which requires no plastic, paper, or transportation resources. To promote environmental awareness, our second DVD included a public service announcement from the Surfrider Foundation about keeping our oceans clean.

Our sweatshop-free Surf Stronger clothing is made by American Apparel in Los Angeles, California. We pay a bit more for the sweatshop-free apparel, but it is the right thing to do.

We have been proud members of 1% For the Planet since our first day in business. Through 1% For the Planet, we donate 1% of our annual revenue to the Surfrider Foundation. We are proud to work alongside other 1% members such as Jack Johnson, Firewire Surfboards, Patagonia, Finisterre, and many others.